Summer's Eve

Summer’s Eve told us they wanted to “own the vagina.” Not only did we own it, we empowered women to shout, “Hail to the V!” – taking the stigma out of the feminine hygiene category.

Hail to the V

Mistake

Roomies

That's Vaginal

Summer's Eve ID the V

This campaign received so much attention Jimmy Kimmel did a segment on it.