Yeah Baby

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First to Click

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We wanted to show moms that we understand their lives, and the challenge of finding the shoes their kids want, at a price they can afford.

After years of changing my girls’ plain diapers, it occurred to me that a line of designer diapers

might resonate with fashion-oriented parents like myself. So I came up with the brand, Yeah Baby,

and developed fun patterns like plaid, Burberry, skulls, and polka dots. After all, why can’t a baby’s

butt have a fashion moment? Even if there’s a load back there.